If a company has 1000 customers last year, and the number of customers reduced to 900, So can I say the "customer loss rate" or "customer defection rate" is 10%, or else?
Top answer
Hmm. I like customer loss rate better-- who knows whether they defected or bankrupted or died?
— Mister Micawber
Hmm.
I like customer loss rate better-- who knows whether they defected or bankrupted or died?
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