Cultural dispositions
Across different geographic markets, the fast-food company has rolled out advertising campaigns with themes based on specific occasions and cultural dispositions of the geographic target audience using traditional mediums of communication such as television and print, as well as outdoor displays and mediums or platforms used in digital marketing activities.
What does "cultural dispositions" mean here?
Ref: https://www.profolus.com/topics/key-elements-in-the-marketing-strategy-of-mcdonalds/#google_vignette
Top answer
kumenglish What does "cultural dispositions" mean here? It means something like "the preferences or experiences of the people who live in a certain place and thus have a shared view of the world and a shared way of living". kumenglish themes based on specific occasions and cultural dispositions of the geographic target audience These are the situations portrayed in the ads.
- kumenglish What does "cultural dispositions" mean here?
- It means something like "the preferences or experiences of the people who live in a certain place and thus have a shared view of the world and a shared way of living".
- kumenglish themes based on specific occasions and cultural dispositions of the geographic target audience These are the situations portrayed in the ads.
- For example, if the target audience lives in the United States, the specific occasion might be people attending a football game (American football), but if the target audience lives in China, this specific occasion would not be used in the ads because the Chinese do not play American football.
- It's not part of their experience or their way of life.
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kumenglishWhat does "cultural dispositions" mean here?
It means something like "the preferences or experiences of the people who live in a certain place and thus have a shared view of the world and a shared way of living".
kumenglishthemes based on specific occasions and cultural dispositions of the geographic target audience
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