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Nesa Posted 15 years ago
Vocabulary

Cult

Hi

Would you please paraphrase the bold part, I didn't get "cult" satus actually.

The success of such tactics depends upon the awareness of the consumer. These two brands enjoy almost "cult" status, and the loyalty with which they are followed by thier devotees has assured success.

And one more thing. What does "has assured success" refer to?

Regards,

Nesa
  

Top answer

A cult is typically a religous orginization to which its devotees are extremely committed. You can try googling for "Branch Davidian" or "Heaven's Gate" Typically when something is referred to as a cult it is being insulted. Lately, the term has been extended to refer to people who love a particular company.

— Cayuse

  • A cult is typically a religous orginization to which its devotees are extremely committed.
  • You can try googling for "Branch Davidian" or "Heaven's Gate" Typically when something is referred to as a cult it is being insulted.
  • Lately, the term has been extended to refer to people who love a particular company.
  • Apple Inc.
  • is a good example of this.
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2 Answers
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A cult is typically a religous orginization to which its devotees are extremely committed.

You can try googling for "Branch Davidian" or "Heaven's Gate"

Typically when something is referred to as a cult it is being insulted.

Lately, the term has been extended to refer to people who love a particular company. Apple Inc. is a good example of this.

As for the last
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