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Debangkok Posted 14 years ago
Essay & Composition Writing

Could you please edit the abstract for my thesis

Dear All,

Please help me to edit the abstract for my thesis ,its topic isTthe important Factors Affect to Consumer Perference towards Network Service Providers. A Case of Undergraduate Students in Phuket Provice, the detail as below.

The objectives of this study were firstly, to assess the behavior of consumers who use mobile phone towards netwok service providers; secondly, to analyze the levels of consumer’s satisfaction towards the marketing mix of netwok service provider; thirdly, to compare the levels of customer satisfaction towards the marketing mix of diverse network service providers and lastly to determine the significant factors that affect the customer satisfactions levels .
A total 400 undergraduated students, who used mobile phone in Phuget Province, was surveyed with both online and offline questionnaires to gather the data for the present study conduct this study.The Data was subsequently analyzed with descriptive statistics, inclusive means, standard deviation, and percentages. Furthermore, inferential statistic such as one way ANOVA with F-test, LSD and factor analysis were applied.

The resulted show most respondents to used the iPhone by Apple, with Abs as network service provider, apply mobile phone for social networking and chatting, with a preference for their current mobile phone carriers . In addition, the levels of consumer’s satisfaction towards the marketing mix of network service providers were determined to be at moderate to high levels. The analysis of data indicated the levels of customer satisfaction towards the marketing of network service providers to diverge significantly between the diverse carriers. Moreover, six significant factors were established to affect the levels of customer satisfaction, namely the "customer service center", " After sale services", " Right Package, " Always connec"t, " Promotion" and " integrated communication". The findings of the present analysis recommend network service provider to improve the quality of internet connectivity, and the network coverage to both attract new customers as well as retain current subscribers by means of focusing in the aforementioned six significant factors.

I appreciated for your all comments

debangkok
  

Top answer

Here's the first part: Major Factors Influencing Consumer Choice of Network Service Provider. A Study of Undergraduate Students in Phuket Province. The objectives of this study were, firstly, to assess the behavior of consumers who use mobile phone towards netwok service providers: Are you sure you mean behaviour?

  • Here's the first part: Major Factors Influencing Consumer Choice of Network Service Provider.
  • A Study of Undergraduate Students in Phuket Province.
  • The objectives of this study were, firstly, to assess the behavior of consumers who use mobile phone towards netwok service providers: Are you sure you mean behaviour?
  • or simply choice?
  • If behaviour, then to clarify for the purposes of editing, what behaviour/s?
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5 Answers
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Here's the first part:

Major Factors Influencing Consumer Choice of Network Service Provider.
A Study of Undergraduate Students in Phuket Province.

The objectives of this study were, firstly,
to assess the behavior of consumers who use mobile phone towards netwok service providers: Are you sure you mean behaviour?
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Thank you for your useful comments
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Dear Terryxpress,

Here are my additional information,

(1) I would like to know about behavior of mobile phone user such as brand, activities , monthly expense for mobile.

(2) I would like to know about the level satisfaction ( moderate, low , high) towards their currently network service in term of price place quality of signal (marketing mix)

I look forward to
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(1) This isn't really an objective of the study. It is part of the basic data gathering. It may be of interest to Nokia and iPhone, and network providers, with regard to market penetration among students, and so be an 'objective' if they were conducting a survey. Think of it this way: one question might ask them to state Male or Female, since gender might be re
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Thank you so much

regards,

debangkok

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