Correct my notes

Please puctuate and correct spellings and grammer of the following paragraphs. please re arrange it as it gives and shows meaning.



Introduction

In the current competitive and aggressive business environment, salespeople are expected to make sales targets by building long-term and profitable business relationships with the customers. Relational selling behavior is important which takes place with the primary goal of securing, building, and maintaining long-term relationships with profitable customers (Johnston & Marshall, 2005) and is favored by buyers in repeat purchase conditions (Caldarola & Richard, 2009).



Salespeople should enhance customer satisfaction and trust (Doney & Cannon, 1997; Dwyer, Schurr, & Oh, 1987; Ganesan, 1994; Morgan & Hunt, 1994), or what some researchers call “relationship quality” (Crosby, Evans, & Cowles, 1990).



Trust between salespersons and their customers is a crucial element in developing and maintaining a successful service relationship (Swan et al., 1999).Customer trust in a salesperson is a key to generating business transactions and building customer relationships (Morgan and Hunt, 1994; Swan et al., 1999).



There are numerous studies focusing on understanding business to business exchange relationships between individuals who represent firms, but individual factors, such as trust, customer-orientation, personal disclosure and the negotiator's skills and experience have been little explored (Dabholkar et al., 1994).



While few scholars debate the importance of doing things to improve the quality of the buyer and seller relationship, little is known about what salespeople can do after the point of the initial sale to enhance customer satisfaction and trust, results indicate that these salesperson service behaviors are important in building trust and customer satisfaction, which in turn lead to increases in customer share of market (Ahearne & Jelinek & Jones, 2007).



Employees with higher levels of empathy, reliability, and expertise may be more able to transfer their customer-oriented attitudes into consistent behaviors, thereby increasing the levels of customer satisfaction. Therefore, to increase their ability to implement or increase a customer orientation, companies may want to screen for empathy and reliability in their hiring process. In addition, higher level of customer knowledge can increase the salesperson's ability to transfer his or her customer-oriented attitudes to their customers.



The four antecedents, empathy, expertise, and communication effectiveness are positively correlated to trust, and communication effectiveness, empathy, and likeability are found to be significant predictors of customer satisfaction, while likeability and expertise of the service provider are not significant in influencing trust and customer satisfaction, respectively (Chen & Shi & Dong,2007).



The old rules of interaction in the Salesperson Customer dyad have changed, and sales success is no longer guaranteed by merely showing up. Therefore, current study considers (interaction of salesperson with the customer, considering the affect of salesperson factors i.e. Expertise, Intention ability, a team selling environment, Listening to the customer's voice, Frequent Customer Interaction, and Length of relationship) to more fully understand the implications of these critical categories in salesperson and customer interaction.



The goal of this research is twofold first to study the activities currently performed by the sales force in , second to analyze the contribution of the sales force towards gaining and developing customer trust.



This study will present us more comprehensive model of salesperson and customer interaction and its result on customer's trust, in Pakistani context. As such findings and results will be beneficial to sales managers, sales researchers and those who have interest in relationship marketing business.