CONTENT AND FORMAT OF RECOMMENDATION LETTER

I M GOING TO PURSUE MY POST GRADUATION IN UK IN Msc INTERNATIONAL BUSINESS .I m through with my resume and sop.I had also spoke with my college faculty and asked abt the procedure of getting a recommendation letter.they told me that the content should be written from me and they will verify it and then it will be written in a letter head from the office person .Since i m changing my stream from technical(engineering in I.T) to non technical (international business) i want the following information from u
1) content of the recommendation letter and the format
2) type of faculty (designation)
3) Is the university name and the location where i m applying need to be mentioned on the recc letter(Manchester,Nottingham etc)
If I have the above information I will be through with all the necessary document so plz reply.