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Devin McNulty Posted 13 years ago
Grammar
Company tag line, mixed tenses
Hi,
I am writing a marketing video script for a company who's tag line is "Integrated Globally > Implementing Locally". I'm not quite sure how to tell them that it's improper usage to mix tenses like that, or how to explain why it's wrong... It just feels wrong to me.
Any suggestions?
Thanks!
I am writing a marketing video script for a company who's tag line is "Integrated Globally > Implementing Locally". I'm not quite sure how to tell them that it's improper usage to mix tenses like that, or how to explain why it's wrong... It just feels wrong to me.
Any suggestions?
Thanks!
Top answer
It's not wrong. The slogan uses participles, not tenses,
- It's not wrong.
- The slogan uses participles, not tenses,
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2 Answers
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fivejedjonThe slogan uses participles, not tensesA lot of them are worded like that. It's for economy of words, sticking in the brain, and being easy to remember.
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