Company Tag Line
A possible company tag line is, 'Quality driven, lead time focused.' It seems very wrong to me, ending with a verb. I also wonder if it needs a hyphen; '...lead-time focused'. I'm also questioning if it should be 'focus' rather than 'focused'? The company is known for filling orders immediately, no-wait time, which they call 'lead time' in their industry.
Any help would be appreciated. Side bar: My husband runs said company and came up with the tag. He asked my opinion. I ask now for your opinion. Thank you.
Top answer
Emily Russell Quality driven, lead time focused. Both 'driven' and 'focused' are past participles. That provides parallelism, which is a good thing, so I would not change those.
- Emily Russell Quality driven, lead time focused.
- Both 'driven' and 'focused' are past participles.
- That provides parallelism, which is a good thing, so I would not change those.
- Nothing I've found online suggests that "lead time" should be hyphenated.
- I don't have a good grasp of what "lead time" is, but I assume the audience for this tag will know, so I can't complain about that.
Get the Weekly English Kit 📬
New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.
Emily RussellQuality driven, lead time focused.
Both 'driven' and 'focused' are past participles. That provides parallelism, which is a good thing, so I would not change those.
Nothing I've found online suggests that "lead time" should be hyphenated.
I don't have a good grasp of what "lead time" is, but I assume the audience for this tag will k
0
Related Questions