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Namruuh Posted 20 years ago
Grammar

Company slogan

My (Dutch) company, which is specialised in software testing, has a new slogan: 'How high would our limits be if we did not test?'.

My gut feeling says that this is not correct English, and grammatically doesn't make any sense. I don't think you can use the part 'how high are your limits', it just doesn't feel right.

Can someone tell me if this slogan is correct English?
  

Top answer

'. This is certainly awkward English. However, I'd first challenge it on semantic grounds.

  • '.
  • This is certainly awkward English.
  • However, I'd first challenge it on semantic grounds.
  • It's very hard to see what it means.
  • Does it mean that our limits would be low if we did not do any testing?
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6 Answers
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Hi,

'How high would our limits be if we did not test?'. This is certainly awkward English. However, I'd first challenge it on semantic grounds. It's very hard to see what it means.

Does it mean that our limits would be low if we did not do any testing? Or high? What limits are these? Safety limits? Limits to the success of our company? Would having l
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My thoughts exactly, I work there and I don't even know what to make from that slogan Emotion: smile

But besides that, I'd like to convin
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I agree with Clive

It is not so clear. What it means about limits? I know just it means something bad will happen without testing.
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This has another thread going - but limits are often things people do NOT want - unlimited growth, unlimited opportunity, unlimited profits. But hey, if you test, you can have limited growth, limited opportunity, limited profits? I'm sure that's not what they want people thinking.
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Hi again,

'How high would our limits be if we did not test?'. You say it's 'awkward English', does this mean it's incorrect? No, the grammar is not wrong, so I don't advise you to pursue that aspect with your boss.

What I meant was that it seems unstylish, particularly since one expects a slogan to be written well. Again, that
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Clivesomething that is well-written in Dutch?
No, I wish it was, then I would understand what it means

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