Here I'm sadly don't have more context, can you please explain this term
Common second purchase?
Continuously ‘Remind’ Consumers About Your Brand
Did a customer leave something in their cart without purchasing? Did someone not click on a certain email?
Is there a common second purchase that a customer should be aware of?
Consider this simple example. You buy product A. That is you r first purchase.
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Consider this simple example.
You buy product A. That is your first purchase.
The you buy product B. That is your second purchase.
if a lot of people who buy product A also then buy product B, this means that Product B is a common second purchase.
Clive