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Anonymous Posted 11 years ago
Grammar

Colon or em dash?

Should I use a colon or an em dash in the following Twitter posts?

"CMYD ltd: We buy. We sell. We maintain."

"CMYD Ltd: leading the way in electrics."

I've made up the name of the company, by the way.

Thanks
  

Top answer

Use an m-dash. A colon is too formal for a slogan. However, neither one will work in your first example—those periods end each statement.

  • Use an m-dash.
  • A colon is too formal for a slogan.
  • However, neither one will work in your first example—those periods end each statement.
  • MYD Ltd—we buy, we sell, we maintain .
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1 Answers
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Use an m-dash. A colon is too formal for a slogan. However, neither one will work in your first example—those periods end each statement.

MYD Ltd—we buy, we sell, we maintain.

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