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Sarunnio Posted 15 years ago
Vocabulary

Client-grooming

From the context given below, what does "client-grooming" might mean?

How, then, do we go about acquiring credibility indicators in the least time possible? Emulating the client-grooming techniques of some of the best PR firms in New York City and Los Angeles isn't a bad place to start.

Any advice would be appreciated!!
  

Top answer

Dear Sarunnio, I believe that "client-grooming", as it is used in your example, would mean "to prepare and train clients". (By) Emulating the techniques that some of the best Public Relations firms in New York City and Los Angeles use to prepare and train their clients, credibility indicators can be acquired in a short time. Public relations firms are hired to help corporations develop policies and standards that will assist them in keeping a "credible" image in front of the public.

  • Dear Sarunnio, I believe that "client-grooming", as it is used in your example, would mean "to prepare and train clients".
  • (By) Emulating the techniques that some of the best Public Relations firms in New York City and Los Angeles use to prepare and train their clients, credibility indicators can be acquired in a short time.
  • Public relations firms are hired to help corporations develop policies and standards that will assist them in keeping a "credible" image in front of the public.
  • These PR firms want their clients to have customers that will believe in the company any buy their product(s).
  • Customers will buy only if they perceive the product (and its manufacturer) as credible.
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1 Answers
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Dear Sarunnio,

I believe that "client-grooming", as it is used in your example, would mean "to prepare and train clients".


(By) Emulating the techniques that some of the best Public Relations firms in New York City and Los Angeles use to prepare and train their clients, credibility indicators can be acquired in a short time.


Public r

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