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Liveinjapan Posted 17 years ago
Grammar

Churn

One leading City analyst said: “The mobile-phone companies have paid a lot of money to Dunstone for a lot of years, and what he has done is give them customers who churn, and he encourages them to churn.”

What does "churn" mean?

Thanks.
  

Top answer

Customer churn is the same as customer turnover. Customers discontinue their service agreement with one company and sign up for service with another competing company. When customers are continually changing their allegiance from one company to another, the companies providing such services are said to experience "customer churn".

  • Customer churn is the same as customer turnover.
  • Customers discontinue their service agreement with one company and sign up for service with another competing company.
  • When customers are continually changing their allegiance from one company to another, the companies providing such services are said to experience "customer churn".
  • CJ
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2 Answers
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Customer churn is the same as customer turnover. Customers discontinue their service agreement with one company and sign up for service with another competing company. When customers are continually changing their allegiance from one company to another, the companies providing such services are said to experience "customer churn".

CJ
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Understand!
Thanks, CJ.

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