CH 4 , CO 2 , HCOOH, H 2 SO 4 , etc. are just called "chemical formulas". There is no special word for chemical names - some of them are called "trivial names" if they don't follow the accepted nomenclature (usually IUPAC), and I suppose you could call others "common names" - like isopropanol for propan-2-ol - but as far as I know there is no widely used term for them.
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