Celebrity spokesmen

On the celebrity spokesperson Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or social campaign on TV, net or other media. This is an intensely popular trend. There is no doubt that the celebrity sportsperson could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized of course, as is known to all, everything has both bright and dark sides. Some star’s endorsement of social activities and public campaigns raises public awareness, giving rise to dangers in public. To name only one case Pu, a household figure, acting as the celebrity spokesmen of the China AIDS foundation, contributes greatly to the cause of AIDS prevention and cure in China.