Case study text

Hi all

I need your help to write a text for one of my design project to add a case study for my portfolio. I want to describe the concept behind my choice logo, colors, and packaging..etc

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Imperium

Is chocolate and catering, based in Jeddah, Saudi Arabia, they are experienced in the industry since 1995 and provide High-quality catering service along with a variety of chocolates and sweets.

The shop aims to be always present at every special intimate occasion that wants to create luxury and elegant atmosphere in the place.

I was tasked to create a visual look and feel to embody the brand values and personality along with the packagings.

The three main words that can simply define imperium:

Passionate, luxury and classy.

Also, they are Trusted, present, powerful brand.

Colors

I’ve picked a Saturated warm and classy color palette

to give it the passionate and powerful that represent the brand personality.

logo

The first thing I did when I visualized the logotype, it's to find a proper serif type that goes along with the brand here.
I’ve chosen a serif typeface “ name” with changing the type wight and serif of characters To give it a confident and powerful appearance, I’ve added woosh to the letter E and R to make it fancier, royal and elegant with golden color as the primary color for the logo.

PackagingsAs they aim to be present at every special intimate occasion, I’ve designed the boxes to perfect to present it as a premium chocolate box.

Menus

has multiple menus for catering service, so I’ve designed them to be easy for the customer to pick one. And to know each menu has different dishes,

By putting the number of the menu on the back side and making them in different colors.

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Thanks in advance