Can you PLEASE help me with my English assignment on Advertisement deconstucting

Hello. Can you please help me improve my writing and improve my actual eassay?

Task: "Darft" two opposing advertisements that you will deconstruct individually as well as compare against each other.

INtrinsic to this study has been the understanding and application of concepts such as discourses, representations, reading positions, and the AIDA theory.

AIDA Theory: Attention, Interest, Desire Action.

What I need help with: Can you please help me with relate my essay with AIDA theory, just like put some sentences about AIDA theory. ( I am having trouble with it)

And, can you plz improve my writing and contrasting skills with other ad. T__T Thank you so much!



(I haven't really constructed my intro nor conclusion yet. Please help me fix it T__T)

Advertisers spend millions of dollars constructing advertisements that will capture our attention and sell us on their products. Readers are invited to observe the advertisements in various ways. The way each reader will interpret the thought behind the advertisements is dependent upon their values, beliefs, thoughts, backgrounds, marriage status and understanding our environmental issues. In addition, advertisements utilise ADIA theory which clearly determines attention, interest, desire and actions of customers. Today, I will be deconstructing two advertisements on Perfume and environment by examining the ADIA theory.

The first advertisement on perfume has a number of discourses such as relationship discourse or love romantic discourse, gender discourse and race discourse. Through the dominant discourse of this text, relationship discourse, signifiers such as the text at the bottom, bright colourful flower, rings, and the formal wedding dresses for the bride and groom hold connotations such as a wedding surrounds. Additionally the stance portrayed by both male and female and the way their hands are positioned onto each other are the key elements in showing love, care and affection symbol. This greatly emphasise that ladies whom using this perfume are contented, happy and will have a gentleman partner supporting their life. Furthermore, the facial expressions, especially the smile, possessed by both them conduct, as signifiers, connotations of pleasure, joy and draw a life picture full of vitality. The two gold rings worn by the couple gives a very obvious indication to their relationship is an engaged pair.

Another discourse of the perfume advertisement is gender discourse. The pinkish coloured perfume, text, and the overall theme transmit connotations of passion and romance. These signifiers explicitly represent femininity and womanly medium. In addition, the peaceful, nature coloured background and neatness of the places express tranquillity and calmness such properties are more illustrated by female gender and the typical ladies personality. This thought throughout the scenery makes the product more appealing and charming yet less rejected by the female reader. This advertisement clearly focuses on demonstrating deeper feelings of femininity throughout the use of hair accessories and make up.

Also, the white dress for the lady and the black suit for man generate binary oppositions where white demonstrates femininity, innocence and serenity, and the black gives masculinity, seriousness and strength. Consequently, the lady is publicised as someone peaceful and beloved whereas the man as someone powerful who is able to protect the lady.

Signifiers in the background of this advertisement such as the building and tress, convey feelings of stability, security and peacefulness. By using this point view, the perfume advertised would become a promise to such an environment where a lady feels protected and safe, giving mode of a well-established lifestyle and clear future.

In addition to relationship and gender discourse, race discourse has been portrayed in this advertisement. The major target audience of this text can be seen white ladies since it activates a race or background similarity between the portrayed lady and the reader. Other people who have different ethics or moral principles could look at it from another angle such view could eliminate them from buying this product.

ADIA theory proves that the attention of the text is selling the perfume, correspondingly interests the target audience, who is white coloured ladies in their 20s, by indicating a desirable guy with a suit. This desire of marrying a partner will lead the customers to take action to buy this product.

In comparison and contrast to the perfume advertisement, the opposing ad asserts that we must save our Earth and make our environment beautiful, just like how ladies display themselves with perfume. The second advertisement displays two sides; top image indicating our society is destroying environment and bottom image demonstrating how we should start create ideal society. In comparison, this advertisement contains two discourses such as environmental discourse and beauty discourse.

The dominant discourse of this text, environmental discourse portrayed some of the significant signifiers such as the factory, ashes, dark clouds, flowers, grasses and blue earth. The denotation of factory conveys the meaning of environmental issue and the connotation of air pollution. Additionally, dark clouds give the denotation of darkness which leads to the connotation of sadness and awfulness. Also, by indicating, “Korean government” would persuade audience to change such that creating an ideal society with beautiful flowers. As a result of constructing this environmental advertisement, the little text such as “Korean government” on the left bottom would persuade and desire to change. The overall theme of top image transmit connotation of depression and sadness. However, the bottom image delivers the connotation of compassion, love and beauty. Flower is a signifier which has a denotation of worship and pleasure while connotative meaning includes, love attraction, affection or even disdain. The flower is acting as a secret code such that a beauty would reveal in front of us when we dedicate ourselves to clean our environment.

In conclusion, both perfume and environment advertisements have portrayed significant meaning of beauty. The way each reader will interpret the thought behind the advertisements are dependent upon their values, beliefs, thoughts, backgrounds, marriage status and understanding the values of our environment.