Can you paraphrase this for me please!

This point may feel redundant yet needs to be made: we often realize that there are assumptions we may be making while shaping a brand or communication strategy for a different market. Being mindful of these assumptions can often mean the difference between success and failure. There are a plethora of case studies and anecdotes that illustrate this point from choice of brand name ( for example, the Mitsubishi Pajero) to a choice of tagline. In today's world, global brands cannot afford to work with moncultural teams; diversity of cultural and social perspective is imperative. Assumptions made in marketing communications can also lead to perceptions of arrogance and insensitivity, something that can impact your bottom line as well as reputation.