Charisma is a personal quality, some have it and some don't. Charm is something anybody can do. If you want somebody to do something you can charm them by offering compliments and being nice.
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Charisma is an essence, almost an aura. A charismatic person is the person who takes over a room, who other people are drawn to, who becomes the social leader of their groups without trying.
Charm is almost more of a one-on-one feelings. It's you listening to another person, making them laugh, hearing them out, making them feel like you have a connection.
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