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Nesa Posted 12 years ago
Business & Finance
Can we paraphrase it in just one or two sentences?
Hi,
Would you please paraphrase it for better understanding?
If there is a business case for brands to enshrine their value through social goods, then this should be done through voluntary means. Business has always had to innovate and try different things and seek new sources of competitive advantage. But pretending that these business intentions will always provide the best outcomes in the interests of the greater public good is simply naive, especially when shareholders’ interests are part of the equation. Marjorie Kelly, publisher of the American based Business Ethics Magazine, contends that our assumption that voluntary actions by progressive business people would transform capitalism was misguided. She writes in her book The Divine Right of Capital that “it is inaccurate to speak of stockholders as investors, for more truthfully they are extractors”.
Regards,
Nesa
Would you please paraphrase it for better understanding?
If there is a business case for brands to enshrine their value through social goods, then this should be done through voluntary means. Business has always had to innovate and try different things and seek new sources of competitive advantage. But pretending that these business intentions will always provide the best outcomes in the interests of the greater public good is simply naive, especially when shareholders’ interests are part of the equation. Marjorie Kelly, publisher of the American based Business Ethics Magazine, contends that our assumption that voluntary actions by progressive business people would transform capitalism was misguided. She writes in her book The Divine Right of Capital that “it is inaccurate to speak of stockholders as investors, for more truthfully they are extractors”.
Regards,
Nesa
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