this 's my essay. it's abstract of my research project and thank you for help me.
Today, mobile phones have more influence on our life . With rapid increment on technology development, mobile phones become powerful tools as same as personal computer, cause many application markets such as Apple’s Appstore or Android’s Playstore be available on the market. With the information from Mashable website and Application Appannie, we can conclude that Apple’s Appstore is the most profitable market for commercial application, beside with highly revenue increment rate and many opportunities to grow Thailand become ideal market for application games. However with low information, it means low chance to succeed, so we should study the factors that effecting the buyer’s decisions. With the result of the study from 400 samples found that the majority group of consumers are females age 16 - 24 years, with education level of bachelor's degree, being a student, with average monthly income of 10,000 or below, Play game around 15-30 minute per round, average buying game are below 1 game per month. The samples usually receive information about game from Apple Appstore and have friends to be influencer. The price which samples usually buy is around 1-2 U.S. dollar. With the information from the study about optimal size of application we can conclude that optimal size is around 40-81 megabyte. The distributing channel which samples usually use for download the application is via the mobile phone. On the marketing mix, samples give most significant factor to be the price, secondary to be the product, third to be the promotion and the last to be the place. We study relationship from personal factors and behavior factors, it become that personal factors and behavior factor statistically have significant at the 0.05 level, with sex have influence to the genre of the game, average time playing and buying behavior. The suggestion of this study is the producer should design or segment game with sex of the player and don’t design game too long because player usually play a game around 15 – 30 minute per round. The optimal price is around 1-2 U.S. dollar, if distributor wants to distribute game more than 2 U.S. dollar distributor should design game for the male market. Friend is most efficient marketing channel for the mobile application market. Upon the information of product marketing mix, the system of the game is most important factors when design the game.
Top answer
Is there one sentence here that tells me clearly the overall topic that you researched? If so, what is that sentence? I can't find it.
— Clive
Is there one sentence here that tells me clearly the overall topic that you researched?
If so, what is that sentence?
I can't find it.
Clive
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