By integrating elaborate advertising and communication campaigns with a marketing strategy that placed the focus on Gucci's core leather products and ready-to-wear, De Sole brought the much needed attention back to the quality of the brand while streamlining the back-end of the business and expanding the network of directly operated stores.
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To streamline: make (an organization or system) more efficient and effective by employing faster or simpler working methods. Back-end of the business : The elements of a business that allow the business to function internally. These include accounting, HR, document-handling, maintenance, communication, and more.
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To streamline: make (an organization or system) more efficient and effective by employing faster or simpler working methods.
Back-end of the business: The elements of a business that allow the business to function internally. These include accounting, HR, document-handling, maintenance, communication, and more.
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