Task 2: In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experiene.
Write at least 250 words.
These days, lots of companies accelerate advertising that their products are new in some features. Obviously this way brings them vast profits in both promoting reputation and increasing income. However, I think this action may have risks outweigh benefits.
First of all, it can be easily seen that people are so interested in discovering brand-new things, so when a company announces their latest item, they can draw an amount of customers due to curiosity. That is the reason why many companies race to create new marketing strategies about the latest of their products. Take the fast fashion industry as an example, there is a deniable fact that they are extremely successful in creating trends. These brands release new clothes with new styles all year round, as the girls are tempted with the gorgeous advertisements of these garments and can not cease buying.
As a consequence, bundles of garbage are thrown out to the environment, which will heavily harm our planet. On the other hand, since enormous items are introduced each season, there is no room for creation, and these businesses tend to focus on quantity rather than quality. That may push other companies who do not follow this tendency to the cliffside. The customers, moreover, can be deceived by the fake images that the publications draw.
Ultimately, catching the trend to promote new products is not completely a negative method of marketing, but overexposing is such a terrible way to gain attraction. Businesses need to focus more on their core quality than keen on announcing that their items are the newest.
These days, lots of companies accelerate (wrong word) feature advertising that claims their products are new in some way. features . (wrong word) Obviously this way brings them vast profits (wrong word) benefits in both promoting their brand name reputation (wrong word) and increasing income.
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These days, lots of companies accelerate (wrong word) feature advertising that claims their products are new in some way. features. (wrong word) Obviously this way brings them vast