Cafe' audit: Please check my grammar

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Café audit: Caffissimo



The café that I visited names Caffissimo. This café is located in the city near The Art Gallery. It was very easy to find this café because there are the corporate logos around outside the café. Outside of the café is fulfilled with light grey and black colour so the logo was standing out. This is because the logo consists of two different colours that are orange and brown. It was consistent between inside and outside of the café as they used the same colour tone. The counter was blended smoothly with black and white. The corporate logo is everywhere inside and outside of the café, at the counter, on the menu, on every table and printed on the dishware.

This café tried to portray good image to the customers. This café seems to be a cheerful eatery and a franchise business. This café looks modern and luxurious. This image is created by the decoration, cheerful staff and also the music in the café. The decoration of this café uses only basic black and white colour and light grey which make this café looks classic. In addition, the music which was opening is consistent to the classic look of this café.

Caffissimo has a good service as all staff was cheerful and hard-working. They all were friendly to me. The staff did not rush me to order. They made me feel welcome.

The menu was presented on the printed sign above the counter and on the paper as well. The organisation’s logo was on the menu and above the counter. It was consistent with overall design of the café. The design of the menu is simple and classic. This matches to the concept of this café. A website is a channel of communication that this café uses. They posted a web address together with the corporate logo.

Therefore, this café has effective communication. The concept and image of this café can be seen by their service, the decoration, the logo and also the location.