Bully

He's all praise for his director saying, "And once you work with him, you are in awe because of the challenge he brings to the table. You don't have to work too hard when in front of the camera because he naturally inspires you to give your best. And once he says, ‘Cut!,' he transforms from genius director to a dear friend," Bachchan smiles. "He's truly the best."
Raavan is Bachchan's third film with Ratnam and he is thrilled with the response to the film's promos that have just come on air. The actor who was in the city for a day for the music launch, was getting ready to "bully" Ratnam into showing him the promos before he flew off to Greece to shoot for Ritesh Sidhwani's film.

Please explain to me what "bully" means here.

Though I know "bully" generally means "to impose your power on someone".

Source : http://www.hindustantimes.com/I-m-going-to-die-Abhishek-Bachchan/H1-Article1-536268.aspx