” [A] There’s no shortage of expressions invoking cheese: one may be cheesed off (miserable, annoyed, fed up), or something may be cheesy (cheap, unpleasant or blatantly inauthentic). These refer to the unhappy habit of ripe cheese making its presence known to anyone within sniffing distance. But big cheese has a quite different origin, based in the only positive slang sense of cheese that seems ever to have existed.
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