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Hly2004 Posted 21 years ago
Grammar

awareness and cognition

For example, a company makes a lot of advertsiments and ask famous people to be its product speaker. Can I say "They want to improve the awareness level of their products" or "They want to improve the consumer's cognition degree?"
  

Top answer

"For example, a company makes a lot of advertsiments and ask(s) famous people to be its product speaker. " Here, does "they/their" refer to celebrities or the company?

— Rishonly

  • "For example, a company makes a lot of advertsiments and ask(s) famous people to be its product speaker.
  • " Here, does "they/their" refer to celebrities or the company?
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6 Answers
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"For example, a company makes a lot of advertsiments and ask(s) famous people to be its product speaker. Can I say "They want to improve the awareness level of their products" or "They want to improve the consumer's cognition degree?"

Here, does "they/their" refer to celebrities or the company?
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Let's say they are the leaders of the company.
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They want to 'raise awareness of their products'.

These people are not leaders of the company, that would be the company managers and directors.

They are providing celebrity endorsment.
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Thank you! Emotion: smile

By the way. What's the difference between 'cognition' and 'awareness'?
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Hmmmm...well....

Awareness means to have knowledge of

Cognition also means knowledge and understanding, sort of, but it is not the sort of word that gets used in everyday language. It fits more in a scientific paper on how different areas of the brain work for example...
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Thank you! I got it.
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