At scale
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What does "at scale" mean in the following sentences?
Inbound marketing is a methodology anchored in putting the customer first. As an inbound marketer, your goal is to attract new prospects, engage with them at scale, and delight them individually.
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Bahareh M What does "at scale" mean in the following sentences? It has no meaning in standard English. It is jargon from the world of marketing.
- Bahareh M What does "at scale" mean in the following sentences?
- It has no meaning in standard English.
- It is jargon from the world of marketing.
- Whatever you are reading ought to have a glossary in the appendices.
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Bahareh MWhat does "at scale" mean in the following sentences?
It has no meaning in standard English. It is jargon from the world of marketing. Whatever you are reading ought to have a glossary in the appendices.
0It is jargon - invented by corporate advisors. They are always coining new terminology so they can justify their continued existence. This is mostly gobbledygook. You are supposed to be impressed and then scratch your head trying to figure it out.
Here I guess it means that your business has to market differently to the bigwigs like presidents and ministers than to the peons and common
0Bahareh MWhat does "at scale" mean in the following sentences?
I take it to mean 'in large numbers'.
CJ
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