At a press event in London on Thursday that it described as an "unpacking,"

Question

http://news.yahoo.com/new-galaxy-s-iii-phone-is-bigger-and-smarter-20120503.html
At a press event in London on Thursday that it described as an "unpacking," Samsung indeed rolled out an impressive array of hardware and software enhancements that the company hopes will help it retain its ranking as the top cellphone-maker in the world.

Does it stand for "Samsung"?

Clive · Accepted Answer

Hi,

Yes

Clive

HUBLOT · Answer

Thank you, Clive. What does the "unpacking" mean?

Anonymous · Answer

I believe that the word "packing" can be an engineering and software term, so there's that aspect to it, this being a computer and software exhibition.  But perhaps more so, the word "packed" means "loaded," in this case, with software and hardware enhancements.  So this apparently implies an "unpacking" of all the new features that are "packed" into their new products.  The word "packed" generally has good connotations in (American-style) English.  For example:  packed with muscle, pack on the pounds (for a man wanting to bulk up for sports or looks), "he's 'packed' where it really matters," etc.  So here they are apparently riding the current appeal of this word in their advertising.

At a press event in London on Thursday that it described as an "unpacking,"

Top answer

Get the Weekly English Kit 📬

Related Questions