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Dela Posted 19 years ago
Vocabulary

Associate

Associates grumbled about working hard to build other companies brands--they want people to come into store for A, not for B.

Associates here seem to refer to staff. why use associates not staff?
  

Top answer

Hi, Some stores, eg I think, Wal Mart, prefer to call their sales staff 'sales associates'. It's supposed to make the sales staff feel more like an important part of the company. Clive

  • Hi, Some stores, eg I think, Wal Mart, prefer to call their sales staff 'sales associates'.
  • It's supposed to make the sales staff feel more like an important part of the company.
  • Clive
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1 Answers
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Hi,

Some stores, eg I think, Wal Mart, prefer to call their sales staff 'sales associates'. It's supposed to make the sales staff feel more like an important part of the company.

Clive

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