Does "as" implies for a time? so "as you're testing" mean in the time that you're testing?
I'm not sure what is "as" here
And customer development is done almost entirely outside the building in front of customers and partners and other stakeholders in the business model as you're testing your hypotheses with a series of experiments to figure out whether they are correct or not.
org/videos/the-lean-approach/getting-out-of-the-building-customer-development And what customer development really is is a formal process of how you test all of your hypotheses. Remember as ( 1) a great entrepreneur what you're really trying to do is build the darn thing and get out and sell it. But what we now know is that most of the time when you do that you're going to be wasting an enormous amount of time and money.
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And what customer development really is is a formal process of how you test all of your hypotheses. Remember