As we aspiring as the ones who command them, Star prices, that is!

They're jaw dropping... and as awe inspiring as the ones who command them. Star prices, that is! Even as the industry is abuzz with the seven crore fee being doled out to Kareena Kapoor... comes the pricey news that Aishwarya Rai Bachchan has beaten her in the remuneration game.
Reportedly, Ash is being lavished with a whopping 10 crores! The venture produced by Bobby Pushkarna ('Page3') will spotlight the international icon in a realistic opus along the lines of 'Provoked.'
A close insider states that Pushkarna has been chasing Rai for close to three months, valiantly asserting that if the Bachchan bahu turns down his proposal...he will scrap the project. Period.
Rai has three projects in her kitty: Sanjay Leela Bhansali's 'Guzaarish', Vipul Shah's 'Action Replay' and Shankar's 'Robot.' And a reliable source avers that she's scanning the script before voicing her decision. Ash per her wish.

Could you please explain to me the emboldened parts?

I know "awe aspiring" means "to have great respect and admiration to someone" but I can't understand the emboldened parts.

Source : http://in.movies.yahoo.com/news-detail/78485/Ash-Commands-B-Rai-ght-Fee.html