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Jigneshbharati Posted 9 years ago
Grammar

Are living in an era vs live in an era

It’s no secret that we are living in an era where everybody is a media company

https://www.garyvaynerchuk.com/content-is-king-but-context-is-god/
Please explain to me the use of "are living in an era vs live in an era"?
Thanks in advance.
  

Top answer

Both are correct and possible. When both the simple and the continuous forms are possible, the continuous form is sometimes used to give a greater sense of immediacy to the statement. The continuous makes the statement seem more active and vivid.

  • Both are correct and possible.
  • When both the simple and the continuous forms are possible, the continuous form is sometimes used to give a greater sense of immediacy to the statement.
  • The continuous makes the statement seem more active and vivid.
  • CJ
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1 Answers
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Both are correct and possible. When both the simple and the continuous forms are possible, the continuous form is sometimes used to give a greater sense of immediacy to the statement. The continuous makes the statement seem more active and vivid.

CJ

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