0
Jack Nowicki Posted 16 years ago
Grammar

Apostrophes

Could anyone advise if the apostrophe is correctly used/or missing in the bold sections? Or could the Alpha Coatings brand be said to be adjectival not possessive?

ABC's Marine Coatings are brought to market under the Alpha Coatings brand globally for ocean going vessels.

StartFragment>The Alpha Coatings brand has been successfully established in Asia Pacific and EMEA. Despite the great success of the Alpha Coatings brand for the Marine industry in Asia Pacific and EMEAEndFragment>, a sales target has been set for USCA and Latin America to further grow the business.
StartFragment>EndFragment>

Our presentation showed that sustainable Alpha Coatings' solutions can have a positive effect on long-term profitability, enabling ship owners to find the best way to deal with ecology and legislation while delivering optimum economical performance.





EndFragment>
  

Top answer

"the Alpha Coatings brand" does not need an apostrophe. "Alpha Coatings' solutions" looks fussy to me, and I would advocate removing the apostrophe there too. "despite" does not seem quite the right word.

— Mr Wordy

  • "the Alpha Coatings brand" does not need an apostrophe.
  • "Alpha Coatings' solutions" looks fussy to me, and I would advocate removing the apostrophe there too.
  • "despite" does not seem quite the right word.
  • "despite X" usually implies that X is a negative thing.
  • "
Free · every Monday

Get the Weekly English Kit 📬

New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.

4 Answers
0
"the Alpha Coatings brand" does not need an apostrophe. "Alpha Coatings' solutions" looks fussy to me, and I would advocate removing the apostrophe there too.

"despite" does not seem quite the right word. "despite X" usually implies that X is a negative thing. You could say "Following the great success..."
0
0
Thanks Mr W

Could I check that some people may say that "the Alpha Coatings brand" is a possessive as the brand belongs to Alpha Coatings so could take an apostrophe as in: "the Alpha Coatings' brand"?

Regards

Jack
0
0
Jack NowickiCould I check that some people may say that "the Alpha Coatings brand" is a possessive as the brand belongs to Alpha Coatings so could take an apostrophe as in: "the Alpha Coatings' brand"?
I don't think this argument works with "the Alpha Coatings brand". Imagine that "Alpha Coatings" is "Microsoft" and it may seem more obvious that "the Mi
0
0
Hi Mr W

That's clear now, and thanks very much for taking the time to explain, very much appreciated.

Thanks

Jack
0

Related Questions