Am liking it

Question

I was told to use 'I like it' and not 'I am liking it.' But I have heard native speakers say:
1-'I am liking it.'
Is this usage new?

Could it mean: I am enjoying it.

2-'I am really liking this new doctor.'
I think here it means that I am getting to like him. I can't say yet that I am like him, but we are getting there.
Is that correct?
Gratefully,
Navi.

Fivejedjon · Accepted Answer

navitasanIs this usage new?Could it mean: I am enjoying it.

It's not particularly new. It can mean 'I am enjoying it'.

navitasan2-'I am really liking this new doctor.'I think here it means that I am getting to like him. I can't say yet that I am like him, but we are getting there.Is that correct?

It's a possible interpretation.

Anonymous · Answer

I wouldn’t use it. You’ll hear a lot of native English speakers using less than ideal grammar. For this reason, I wouldn’t use the average English speaker as a guide. This particular construction has only recently risen in use, and only within colloquial speech. You won’t see it used in formal or scholarly writing.

To be brutally honest, it makes people sound less educated. I think this

To be brutally honest, it makes people sound less educated. I think this may be why many people unconsciously slip into it when they want to sound less assertive, which they believe makes them more likeable. It’s similar in this regard to another recent mutation of the language: terminal raising. Avoid both, of you can.

Am liking it

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