Advertising technique used to target children?

Recently, advertising has been reached a new level of spreading its effect to every corner in the world. One of the most favourite target audiences of the advertisers is children which are very naive and will pester their parents until they get the product, just as they planned. Although lots of techniques are used to sway the youth, there are three ways to be successful in this field : animated characters, free offers and role models.

In fact, not only children but also some teenagers love cartoons and comics. A commercial break with lively jingle, powerful characters and colourful scene is so attractive that children can watch it for a hundred times without being bored. An illustration of this is Izzy snack advertiment with a funny robot-voiced song as a background while a piece of crisp is flying to the downtown where a crowd of children are trying to catch it.

Another successful way to appeal children is using free offers which is a small gift attached to the product they purchase. Toys, collection, puzzle, gift exchange, that is all children need and want to have at all costs. An example of this is KFC which gives children small cute toys whenever they call for kids meals. Despite of being very victorious, using premium has been criticized for a long time since it only focusing on promoting the present, not the product, which is not the true meaning of advertising.

The final technique frequently used by advertisers is role model. The most well-known star will promote a particular product and claim that it is very useful and effective and they always prefer using it to other kind of products. In reality, not every celebrity uses the product they promote as it just an engagement in the contract. Children and the youth do not know that their idols were paid for doing such a thing, they enjoy using everything the idols advertise without noticing that they were lied. For example, Guess has Paris Hilton as their role model, which used to make it become one of the most favourite choices of teenagers.