advertisee vs advertiser

The advertiser is targeting the end user, who may be a customer and is certainly a member of the public.

I've never heard the word advertisee used, and it doesn't appear in the Mirriam-Webster dictionary. I'd avoid it. Advertiser is the correct word.

How is a person who sees ads called? -> a customer/an audience/a viewer/the public??? You could call them lots of things. There isn't one single correct word to use, it depends on context.
Audience is quite a technic

Nona, Feebs, thank you very much for your replies.

I have found the definition of an advertisee -> One advertised for, one to whom the adverisement is addressed, or who is expected to respond to it.

So if an advertisee is not used what are the other words for it? the public/an audience/viewer/customer/company depending on the situation?

One ad

In meetings with PR people, they have used terms like "target audience", "end user", "potential purchasers". It has to be remembered that advertising is aimed at those people who have probably not yet purchased the product, and there really isn't a single word for that, except this neologism "advertisee". It will be interesting to see how long it is before it has become the accepted term.

According to the dictionary this term appeared in 1861. Maybe the term is archaic.

advertiser - The company, organization, or individual who pays for advertising space or time to present an announcement or persuasive message to the public.

......................??? - The company which offers advertising space (for example: television, radio, newspaper, a web po

Sorry, I am not with you. Which term appeared in 1861?

The term an advertisee appeared in 1861 so it is not a new term.

advertiser - a company or a person that advertises a product or a servise; The company, organization, or individual who pays for advertising space or time to present an announcement or persuasive message to the public.;

So, how is the company which offers advertising space (for example: telev

I am now even more confused.

The person/body creating advertisments is always the advertiser: someone whose business is advertising.

Advertisee does seem to be gathering support in management speak for the person at whom the advertising is aimed. It is still not found in the dictionaries, and I rather wonder if your one 19th century dictionary had in fact a type mistake.

>I rather wonder if your one 19th century dictionary had in fact a type mistake.
The dictionary (OED) is from 2002 and I'm sure that the word an advertisee exists, it is not a typo. Maybe the word is used for example in contracts.

The word appears for example in ht

According to the definition you found, the advertisee is the end audience for the ad - the people who see/hear it. It's nothing to do with the companies that provide advertising space.

Just take our word for it (and I've worked in marketing), advertisee is not really used in your sense. We talk of audience, viewers, etc.

There isn't an 'adverti----' word for companies that provid