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It is true that some enterprises fund sports teams or clubs with the aim to get much publicity for themselves. Although many individuals consider this like any other promotional material, others seem to believe that there are some downsides to this.

On the one hand, it is advantageous for a business to sponsor sports events through advertisements. In this way, sports sponsorship provides increased media exposure for a business and its brand in order to increase their sales. For example, Huyndai company who was the sponsor of last world cup cricket recorded an accelerated rate of sales turned over after the series. Secondly, by doing this, sports get a chance to use that money to develop infrastructure which they could not afford otherwise. Furthermore, players can focus on their sport instead of being distracted by financial worries.

Opponents show that funding for sport is not a great method to promote commercial goods. It the player or team that the company is backing unable to perform well, it may affect product sales. A player who does drugs or misbehaves will have negative consequences for the company. Furthermore, some companies advertise products which are harmful to health. Therefore, cigarette brands, alcohol beverage brands, among others have been prohibited from promoting sports in order to prevent spectators from bad

In conclusion, it is quite evident that there are multifarious benefits of sponsoring sports by businesses; however, the negative outcomes of these promotions can not be denied. I believe that the advantages outweigh the drawbacks.