What is "activate" in other words, please?
So the customer discovery is a whole series of conversations and later on they get formalized in the form of experiments - Did i acquire the number of customers I expected? did I activate the number I expected, that they get off my landing page? did they use the product that they asked for a demo?
org/videos/the-lean-approach/getting-out-of-the-building-customer-development It is not commonly used English. I guess it means to excite, engage, or stimulate a customer to the point that they will buy what you have to sell. When you post questions about jargon, please reference the page so we can figure it out from the context.
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It is some kind of business jargon specific to this page:
It is not commonly used English. I guess it means to excite, engage