about identifying the subject

Question

Please take a look at the following sentence, teachers.
“2012 digital advertising's share of the total advertising market in 20% of the year is expected to reach 21.7%.”
Is the following sentence correct grammatically? The part” 2012 digital advertising's share of the total advertising market in 20% of the year” is correct to be the subject of the sentence?
Thank you

Clive · Accepted Answer

Hi,

Yes, that's the complete subject. The simple or basic subject is 'share'.

I don't understand the meaning of the sentence. It seems wrong to me.
eg What does 20% of the year mean here? 20% of 365 days = 73 days? I don't think this is what the writer means.

Clive

Anonymous · Answer

I googled for the sentence, here is what I've found.

"eMarketer expects global digital ad spending this year will reach $ 118.4 billion, will reach $ 134.6 billion in 2014, to reach $ 149.1 billion in 2015, and in 2016 will reach $ 163 billion .2012 digital advertising's share of the total advertising market in 20% of the year is expected to reach 21.7%.

"

http://www.newsking.us/news-3652647-Global-digital-ad-spending-for-the-first-time-exceeded-100-billion-US-dollars-in-2012.html

I also found another source dealing with the same news.

"Digital advertising's stronger growth means it's taking up more of the overall business. eMarketer estimates that online advertising accounted for just under 20% of all advertising. This year, 21.7% of the advertising pie will be taken up by digital advertising. The double-digit growth is expected to decline steadily until 2016."

http://mashable.com/2013/01/09/digital-advertising-100-billion/

I think the author who wrote the first article wanted to convey the same meaning as that of the second article, written by a different author.

The sentence in the first article should have been like this,

"2012 digital advertising's share of the total advertising market is/was 20%. It's expected to reach 21.7% this year"

Notatall · Answer

I have the same question as you did. I can figure out what the author tried to convey. It says to me“20% of 2012 market pie”. But he crammed so many ideas into one sentence that I doubt its grammatical structure.

Notatall · Answer

Thank Doc for the search and rewriting . So you think it is typo? Any chance for getting good grammatical explanation to support its accurate usage?

Anonymous · Answer

I am sure, it's a typo.

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