A term in internet marketing

Question

"Not all CLICKS are designed the same, he said, but I thought that was odd because almost all the business owners talk about are clicks and how to get more CLICKS"

What's the "click" here supposed to mean? I thought it was supposed to be the clicks of a web link or something too, but judging by the first clause of the statement it seems otherwise.

Michael Chambers Teaching English · Accepted Answer

Dear Diaana,

I don't know either. Internet marketers may also describe icons to click on as "clicks", but for me, that would be a fairly recent development, or just jargon which most people don't know. I am not certain that "click" has been used correctly but others may know more.

Kind regards, Michael

BarbaraPA · Answer

An ad on the internet is intended to get you to "click" on it and go to the advertiser's Web site.
The action of clicking on such an ad is a "click."

If you put out an article or something else of general interest tell someone they can "click here" for more information, thereby bringing you to your site, you are looking for "clicks."

If you are promoting a product for purchase and say "click here to order" you are looking for "clicks" as well - but in this case, they potential consumer likely has a very real interest in buying. That's a more valuable click than someone randomly looking to see what other information might be out there.

In addition, the cost for some ads is based on how many people actually click on them.

"Click" is a well-known noun in the world of Internet advertising and marketing.

A term in internet marketing

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