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Kangiten Posted 21 years ago
Vocabulary
A question for marketing jargon experts
0 Hello 05 0 02 br
02 br
00 I've been asked to translate the agenda of a conference on the topic of Customer Loyalty. 02 br
00 One of the topics is 02 br
02 br
00 "Using insight to drive customer change" 02 br
02 br
00 Now, I don't get what "customer change" means at all. Is it a change made by a customer or undergone by a customer, or even something else? 02 br
02 br
00 Any info is appreciated 05 1 010id 111id 1
02 br
00 I've been asked to translate the agenda of a conference on the topic of Customer Loyalty. 02 br
00 One of the topics is 02 br
02 br
00 "Using insight to drive customer change" 02 br
02 br
00 Now, I don't get what "customer change" means at all. Is it a change made by a customer or undergone by a customer, or even something else? 02 br
02 br
00 Any info is appreciated 05 1 010id 111id 1
Top answer
0 Hello Kangiten 02 br 02 br 00 I'm not a marketing expert; but it seems to mean 'using insight to make customers change to your product'. 02 br 02 br 00 MrP 0-
- 0 Hello Kangiten 02 br 02 br 00 I'm not a marketing expert; but it seems to mean 'using insight to make customers change to your product'.
- 02 br 02 br 00 MrP 0-
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3 Answers
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0 Hello Kangiten 02 br
02 br
00 I'm not a marketing expert; but it seems to mean 'using insight to make customers change to your product'. 02 br
02 br
00 MrP 0-
02 br
00 I'm not a marketing expert; but it seems to mean 'using insight to make customers change to your product'. 02 br
02 br
00 MrP 0-
00
0 Hi Kangiten, 02 br
00 If I may generalize, business today is in love with phrases like this, which sound profound and important but which are hard to clarify. And Marketing people are particularly notorious, in my opinion, for doing this. 02 br
00 Perhaps 'customer change' means getting your existing customers to upgrade from your old product to your new one. Who knows? Eve
00 If I may generalize, business today is in love with phrases like this, which sound profound and important but which are hard to clarify. And Marketing people are particularly notorious, in my opinion, for doing this. 02 br
00 Perhaps 'customer change' means getting your existing customers to upgrade from your old product to your new one. Who knows? Eve
00
0 Thanks for the useful comments 05 0 02 br
02 br
00 In fact, I have sent an e-mail to the guy who will speak at the conference to ask him what it's all about. I'll post the answers here when I get them. 02 br
02 br
00 Thanks again, this forum is incredibly useful. 010id 1
02 br
00 In fact, I have sent an e-mail to the guy who will speak at the conference to ask him what it's all about. I'll post the answers here when I get them. 02 br
02 br
00 Thanks again, this forum is incredibly useful. 010id 1
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