"Address" means to say a name or title in greeting (verbal or written).
For example, a lady named Mrs. Helen Jones could be addressed in the following ways: Mrs. Jones, Ms. Jones, Mrs. Helen Jones, Helen, Madam Jones, Miss Helen, Auntie Helen, etc. The proper form of address would depend on the relationship between Mrs. Jones and the speaker (or writer) as well as the formalit
In this sentence, "address" means how you would refer to or gain a woman's attention when you don't know her name. For instance, in a restaurant it used to be common to say, "Miss". Today, that is not considered acceptable and it is better to say, "excuse me".