"In American supermarkets, where it is estimated that about 1500 new products appear each year, less than 20 per cent survive more than one year on the shelves, the remainder, having proved unsellable, fadish, risky,cunprofitable, or obsolete competitors to new models." "(Ivan Illich, The Right to Useful Unemployment)
What does the emphasized clause say exactly?
More than four-fifths (1200) of the 1500 new products introduced each year fail in the marketplace. There are a variety of reasons: 1. nobody wants to buy them 2.
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More than four-fifths (1200) of the 1500 new products introduced each year fail in the marketplace. There are a variety of reasons:
1. nobody wants to buy them
2. they are associated with a fad that is no longer in vogue
3. they are too dangerous or risky
4. The manufacturer cannot make a profit from them
5. There are newer products which they cannot compete with.